Malay Xianglong Tai

Privacy Policy

Privacy Policy
Website: https://xltfishinggears.com/privacy-policy-2/
Last Updated: September 13, 2026
Effective Date: September 13, 2026

1. Introduction

Malay Xianglong Tai Co., Limited (trading as XLT Fishing Gears) (“we”, “us”, “our”) operates the website https://xltfishinggears.com (the “Site”), an online store specializing in fishing rods, reels, lures, lines, tackle boxes, fishing accessories and professional outdoor fishing gear.
This Privacy Policy clearly defines how we collect, use, store, share and protect your personal data when you browse our site, register an account, place orders, contact customer support or subscribe to our marketing newsletters. This policy fully complies with mainstream global privacy regulations including GDPR (EU/UK), CCPA (California), CalOPPA and PIPEDA (Canada).
By accessing, browsing or purchasing products on our Site, you acknowledge that you have read, understood and unconditionally agree to this Privacy Policy. If you disagree with any terms herein, please cease using our website immediately.

2. Personal Information We Collect

We collect two types of user information: information you voluntarily submit, and anonymous data automatically collected during your site visit.

2.1 Voluntarily Submitted Information

We collect personal data you actively provide during shopping and communication activities:
  • Personal identification: Full name, email address, contact phone number
  • Billing & shipping information: Shipping address, billing address, postal code, country/region
  • Account credentials: Username and encrypted login password
  • Order data: Purchased fishing gear records, order numbers, payment receipts and delivery tracking information
  • Payment information: Billing details processed via third-party compliant payment gateways (Stripe, PayPal, etc.)
  • Support records: Messages submitted via contact forms, live chat consultations and email inquiries
  • Marketing preferences: Consent to receive new product updates, discount activities and fishing gear promotion emails
Note: We do not store complete credit card information. All payment transactions are securely processed by PCI-DSS certified third-party payment providers.

2.2 Automatically Collected Device & Browsing Data

When you visit our website, our servers and analytics tools automatically collect anonymous non-personal browsing data to optimize user experience:
  • Device basic information: IP address, device type, browser version and operating system
  • Site usage logs: Viewed product pages, click tracks, residence time, entry and exit pages
  • Traffic sources: Search engines, social media platforms and external referral links
  • Tracking data: Cookies and pixel tracking records from Google Analytics and Facebook Pixel
  • General geographic location: Country or state information derived from IP address (no precise GPS positioning data)

3. How We Use Your Personal Information

We only process your personal data for legitimate and necessary business purposes, and will never use your information for irrelevant commercial activities without your explicit consent:
  1. Order Fulfillment: Process payments, arrange product shipping, send tracking information, and handle after-sales services including returns and exchanges for fishing gear orders.
  2. Customer Support: Respond to your inquiries about product parameters, stock status, shipping schedules, product warranty and gear maintenance guidance.
  3. Website Optimization: Analyze user browsing habits to optimize page layout, product display logic and overall shopping experience for anglers.
  4. Account Management: Verify user identity, secure account login, and save shopping cart and shipping preference data for repeat customers.
  5. Marketing Communication: Send new product releases, seasonal promotions and exclusive discount information only to users who have opted in; you may unsubscribe at any time.
  6. Security Protection: Detect unauthorized login behaviors, fake orders and payment fraud to protect platform and user property security.
  7. Legal Compliance: Fulfill statutory obligations such as tax declaration, customs clearance and consumer dispute handling.
  8. Product Iteration: Collect user feedback to optimize and upgrade fishing rods, reels, lures and other outdoor fishing tackle accessories.

4. Information Sharing & Disclosure

We strictly do not sell, rent or trade your personally identifiable information to third-party marketing institutions. User data sharing only occurs in the following limited and necessary scenarios:

4.1 Authorized Third-Party Service Providers

We share minimal necessary data with trusted compliant service providers to ensure the normal operation of the e-commerce platform:
  • Payment processors (PayPal, Stripe): Complete secure online checkout and payment settlement
  • Logistics carriers: Deliver purchased fishing gear to your designated shipping address
  • Analytics & operation tools (Google Analytics): Optimize website performance and user browsing experience
  • Email marketing platforms: Push subscribed product updates and promotional content
  • Cloud service & support tools: Safely store order records and customer service consultation data
All third-party service providers have signed data protection agreements and are prohibited from using your personal data for independent marketing or illegal purposes.

4.2 Legal Mandatory Disclosure

We may disclose user information when required by valid court orders, official law enforcement requests, or to protect our legitimate rights and interests, prevent fraud risks, respond to legal disputes, and safeguard public and user safety.

4.3 Business Transfer Scenarios

In the event of merger, acquisition, asset sale or other business transfer of XLT Fishing Gears, user data will be regarded as part of business assets for transfer. We will notify all registered users of material policy changes before the transfer takes effect.

4.4 Anonymous Aggregated Data Sharing

We may share fully anonymized and unidentifiable platform operation data (such as best-selling product categories) with industry partners for market research. This data cannot be traced back to any individual user.

5. Cookies & Tracking Technologies

Our website uses cookies, web beacons, pixels and local storage technologies to realize core e-commerce functions and optimize user experience. All tracking behaviors comply with global privacy laws.
  • Essential Cookies: Mandatory for basic website operation, used to save shopping cart data, maintain login sessions and ensure normal checkout functions. Disabling these cookies will affect website use.
  • Functional Cookies: Record your region, currency and browsing preferences to improve access efficiency for repeated visits.
  • Analytics Cookies: Cooperate with Google Analytics to count website traffic and product interaction data, optimizing product display and page layout.
  • Marketing Cookies: Cooperate with Meta/Facebook Pixel to deliver accurate fishing gear advertisement recommendations (only with your explicit consent).
Cookie Control Rights: You can adjust browser settings at any time to reject non-essential tracking cookies. Disabling marketing and analytics cookies will not affect product browsing and checkout functions, but may reduce personalized recommendation content. For detailed operation guides, please visit www.allaboutcookies.org.

6. Data Retention Period

We only retain your personal data within the scope and time required by business and legal purposes:
  • Order & transaction records: Retained for 7 years to comply with tax, customs and consumer dispute resolution legal requirements
  • Account data: Permanently retained until you submit a formal account deletion request
  • Marketing subscription data: Retained until you cancel email subscription
  • Browsing log & cookie data: Automatically cleared after 12 months
  • Customer service records: Retained for 3 years for product warranty and after-sales traceability
After the retention period expires, we will completely anonymize or permanently delete your personal data in accordance with industry security standards.

7. Data Security Protection

We adopt industry-standard technical and organizational security measures to fully protect your personal data, preventing unauthorized access, disclosure, tampering and loss:
  • Adopt SSL/TLS end-to-end encryption for all website browsing and payment transmission processes
  • Encrypted storage of user personal data and order information in databases
  • Hash encryption for all user account passwords (no plaintext password storage)
  • Hierarchical permission management for internal staff accessing user data
  • Regular website security scanning and vulnerability repair updates
  • Full compliance with PCI-DSS payment security specifications
Please note that no internet transmission or digital storage system can achieve 100% absolute security. Once we confirm a data breach risk involving your personal information, we will promptly notify affected users and regulatory authorities in accordance with legal requirements.

8. International Data Transfers

As a global fishing gear sales platform, XLT Fishing Gears serves users worldwide. Your personal data may be transferred and stored in servers located in the United States, China, EU and other international regions.
We ensure all cross-border data transfers comply with GDPR, CCPA and local privacy laws. We have signed Standard Contractual Clauses (SCCs) with all overseas data processors to ensure your personal data obtains equivalent high-level protection overseas.

9. Children’s Privacy Protection (COPPA Compliance)

Our website and products are oriented to users aged 13 and above. We do not intentionally collect personal information from children under 13 years old.
If you are a parent or guardian and find that your minor child has submitted personal data to our platform without consent, please contact our privacy team via email. We will permanently delete all relevant child data within 7 working days.

10. Your Legal Privacy Rights

According to GDPR, CCPA and other local privacy laws applicable to your region, you have the following independent rights to your personal data:
  1. Right to Access: Request a complete copy of all personal data we store about you
  2. Right to Rectification: Correct inaccurate shipping, contact and order information
  3. Right to Erasure: Apply for permanent deletion of your account and all associated personal records
  4. Right to Restrict Processing: Suspend platform marketing and data analytics tracking of your behavior
  5. Right to Data Portability: Obtain your order and contact data in machine-readable format for transfer to other merchants
  6. Right to Object: Opt out of all marketing email pushes and targeted advertising tracking
  7. CCPA Exclusive Right: California users can request disclosure of collected data categories and opt out of data sales (we do not sell any user data)

How to Exercise Your Rights

Please submit your data rights application via email: hashtagfhetts@gmail.com
To complete identity verification, please attach your full name, registered email and relevant order numbers in the email. We will respond to all valid user applications free of charge within 30 calendar days.

11. Third-Party Website Links

Our website may contain hyperlinks to external platforms such as fishing blogs, social media pages and supplier official websites. This Privacy Policy only applies to the XLT Fishing Gears official site.
We are not responsible for the privacy policies and data processing behaviors of third-party websites. We recommend you carefully check the independent privacy rules of external sites before sharing personal information.

12. Policy Updates & Revisions

We reserve the right to revise this Privacy Policy irregularly to adapt to business adjustments, new service launches and updated legal regulations.
All revised contents will be published on this page with an updated revision date. For major policy changes that affect user rights and interests, we will send email notifications to registered users 14 days in advance. Your continued use of the website after policy updates will be deemed as acceptance of the revised terms.

13. Contact Information

If you have any questions, suggestions or complaints about this Privacy Policy and our data processing behaviors, please contact our team through the following ways:
  • Privacy Special Email: hashtagfhetts@gmail.com
  • Customer Service Email: hashtagfhetts@gmail.com
  • Official Website: https://xltfishinggears.com
  • Official Mailing Address: UNIT 18, 8/F, Peter Leung Industrial Building, 103 Wai Yip Street, Kwun Tong, Kowloon, Hong Kong
Users in the European Economic Area (EEA) have the right to file complaints with local data protection authorities if they believe our data processing behaviors violate GDPR regulations.
This Privacy Policy is issued by Malay Xianglong Tai Co., Limited. We may update this policy from time to time; the latest version will always be available on this page. For any privacy-related enquiry, please contact us at hashtagfhetts@gmail.com.